There’s a lot of comparison out there between the human brain in “internet scroll” mode and the attention span of a goldfish. 

But in our defense, we have a whole lot more to look at than the ambient bowl of a goldfish. We have a lot more problems to solve, too. 

And that is what the internet does. I know I’m not just speaking for myself when I say that Google is my instant go-to for any question, concern, or problem that I may have. People are typing their needs and queries into the search bar as we speak, hoping the exact right page appears right there to help them out. 

Let’s say your SEO is pristine. Your site is featured right there on Page 1 of Google’s search results and your Searcher is a click away from your site. 

…and a click away from then leaving your site. Uh Oh. Bounce Rate. That means someone has gone to your site and either got frustrated with its navigability or it didn’t provide the intel they needed. So, they did what busy and distractible people always do on the internet, they clicked back and continued scrolling. 

But, what if your site was designed, no, OPTIMIZED, to convert your Searcher into an active Consumer of your content? 

After all, you have put time, money, resources, and probably some sleepless nights into creating a product or service that is marketable. So, give prospects and customers the opportunity to solve whatever problem they have come to your site to solve. 

Give them a site with curated, quality copy. They’ll know they are in the right place, on the right page, immediately. One of the best things about professionally written copy for your business? By boosting traffic to your site, simplifying navigability, and creating CTAs (Calls to Action)...or as I like to call them, “clickable” opportunities, your site becomes EXACTLY what your Searcher needed. 

New narrative: a busy and distractible human with only 8 seconds to give to a homepage, searches for something, finds your page, becomes engaged by your content, and is a loyally retained customer who is eager for your professional-written copy newsletter to drop in their inbox every week :)

Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.